L'Oreal Melbourne Fashion Festival

Capital Fashion of Australia


After a brief conversation and a couple of emails with Jannah, she was incredible and granted me access to photograph my first catwalk in Australia.

I was fortunate enough not only to cover the five-day event but also to have access with a backstage pass where I was able to document the real thrill of organising such important events.

As the event required a more special delivery, I designed a digital magazine, a slide show and a CD with all the images, categorised by each of the designers, date and time.

A truly great experience

  • Location
  • :
  • Peninsula Central Pier Docklands, Melbourne
  • Dates
  • :
  • Mar 14-19, 2011
Photography Portfolio by P-O-L-O: AMPR-Melbourne-Fashion-Festival-2011-The-End- 1 The End
Photography Portfolio by P-O-L-O: AMPR-Melbourne-Fashion-Festival-2011-The-Look- 1 The Look
Photography Portfolio by P-O-L-O: AMPR-Melbourne-Fashion-Festival-2011-Backstage-Frenzy- 1 Backstage Frenzy
Photography Portfolio by P-O-L-O: AMPR-Melbourne-Fashion-Festival-2011-Smiles- 1 Smiles
Photography Portfolio by P-O-L-O: AMPR-Melbourne-Fashion-Festival-2011-The-Show- 1 The Show
Photography Portfolio by P-O-L-O: AMPR-Melbourne-Fashion-Festival-2011-Frankie-magazine- 1 Frankie magazine
Photography Portfolio by P-O-L-O: AMPR-Melbourne-Fashion-Festival-2011-Rohan-Maclaren- 1 Rohan Maclaren
Photography Portfolio by P-O-L-O: AMPR-Melbourne-Fashion-Festival-2011-Casual- 1 Casual
Photography Portfolio by P-O-L-O: AMPR-Melbourne-Fashion-Festival-2011-Hair- 1 Hair
Photography Portfolio by P-O-L-O: AMPR-Melbourne-Fashion-Festival-2011-Star- 1 Star
Photography Portfolio by P-O-L-O: AMPR-Melbourne-Fashion-Festival-2011-Glow- 1 Glow
Photography Portfolio by P-O-L-O: AMPR-Melbourne-Fashion-Festival-2011-Everyday-Fashion- 1 Everyday Fashion
Photography Portfolio by P-O-L-O: AMPR-Melbourne-Fashion-Festival-2011-Lipstick- 1 Lipstick
Photography Portfolio by P-O-L-O: AMPR-Melbourne-Fashion-Festival-2011-Cultural-Expressions- 1 Cultural Expressions
Photography Portfolio by P-O-L-O: AMPR-Melbourne-Fashion-Festival-2011-Lashes- 1 Lashes
Photography Portfolio by P-O-L-O: AMPR-Melbourne-Fashion-Festival-2011-Sporty- 1 Sporty
Photography Portfolio by P-O-L-O: AMPR-Melbourne-Fashion-Festival-2011-Helena-Christensen- 1 Helena Christensen
Photography Portfolio by P-O-L-O: AMPR-Melbourne-Fashion-Festival-2011-Ann- 1 Ann
Photography Portfolio by P-O-L-O: AMPR-Melbourne-Fashion-Festival-2011-Eyeware- 1 Eyeware
Photography Portfolio by P-O-L-O: AMPR-Melbourne-Fashion-Festival-2011-Cheeky- 1 Cheeky