L'Oreal Melbourne Fashion Festival

Capital Fashion of Australia


After a brief conversation and a couple of emails with Jannah, she was incredible and granted me access to photograph my first catwalk in Australia.

I was fortunate enough not only to cover the five-day event but also to have access with a backstage pass where I was able to document the real thrill of organising such important events.

As the event required a more special delivery, I designed a digital magazine, a slide show and a CD with all the images, categorised by each of the designers, date and time.

A truly great experience

  • Location
  • :
  • Peninsula Central Pier Docklands, Melbourne
  • Dates
  • :
  • Mar 14-19, 2011
Photography Portfolio by P-O-L-O: AMPR-Melbourne-Fashion-Festival-2011-Cultural-Expressions- on Festival 2011 Cultural Expressions
Photography Portfolio by P-O-L-O: AMPR-Melbourne-Fashion-Festival-2011-Cheeky- on Festival 2011 Cheeky
Photography Portfolio by P-O-L-O: AMPR-Melbourne-Fashion-Festival-2011-Rohan-Maclaren- on Festival 2011 Rohan Maclaren
Photography Portfolio by P-O-L-O: AMPR-Melbourne-Fashion-Festival-2011-The-Show- on Festival 2011 The Show
Photography Portfolio by P-O-L-O: AMPR-Melbourne-Fashion-Festival-2011-Ann- on Festival 2011 Ann
Photography Portfolio by P-O-L-O: AMPR-Melbourne-Fashion-Festival-2011-Helena-Christensen- on Festival 2011 Helena Christensen
Photography Portfolio by P-O-L-O: AMPR-Melbourne-Fashion-Festival-2011-Lipstick- on Festival 2011 Lipstick
Photography Portfolio by P-O-L-O: AMPR-Melbourne-Fashion-Festival-2011-Glow- on Festival 2011 Glow
Photography Portfolio by P-O-L-O: AMPR-Melbourne-Fashion-Festival-2011-Hair- on Festival 2011 Hair
Photography Portfolio by P-O-L-O: AMPR-Melbourne-Fashion-Festival-2011-Frankie-magazine- on Festival 2011 Frankie magazine
Photography Portfolio by P-O-L-O: AMPR-Melbourne-Fashion-Festival-2011-Eyeware- on Festival 2011 Eyeware
Photography Portfolio by P-O-L-O: AMPR-Melbourne-Fashion-Festival-2011-Everyday-Fashion- on Festival 2011 Everyday Fashion
Photography Portfolio by P-O-L-O: AMPR-Melbourne-Fashion-Festival-2011-Casual- on Festival 2011 Casual
Photography Portfolio by P-O-L-O: AMPR-Melbourne-Fashion-Festival-2011-Star- on Festival 2011 Star
Photography Portfolio by P-O-L-O: AMPR-Melbourne-Fashion-Festival-2011-The-End- on Festival 2011 The End
Photography Portfolio by P-O-L-O: AMPR-Melbourne-Fashion-Festival-2011-Backstage-Frenzy- on Festival 2011 Backstage Frenzy
Photography Portfolio by P-O-L-O: AMPR-Melbourne-Fashion-Festival-2011-Lashes- on Festival 2011 Lashes
Photography Portfolio by P-O-L-O: AMPR-Melbourne-Fashion-Festival-2011-Sporty- on Festival 2011 Sporty
Photography Portfolio by P-O-L-O: AMPR-Melbourne-Fashion-Festival-2011-The-Look- on Festival 2011 The Look
Photography Portfolio by P-O-L-O: AMPR-Melbourne-Fashion-Festival-2011-Smiles- on Festival 2011 Smiles